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The wind energy industry has become one of the key industries for renewable energy in recent decades. But as wind turbines become taller, more efficient and more powerful, companies in the industry are facing new challenges. In a time of digital transformation and the growing importance of platforms, it is imperative to find innovative ways to secure competitive advantage and lead the industry into the future. This is exactly where the Windenergie.Macher HUB initiative comes in.
The need for a
Platform Strategy
Bernd Weidmann, CEO of the world's leading
trading platform www.wind-turbine.com , was one of the
the first to recognise that a platform strategy is crucial for the
success in the wind energy industry. "The world is changing
rapidly, and digital platforms are changing the way business is done.
fundamentally change," explains Weidmann. "When companies
do not develop a platform strategy, they will definitely gain market share
lose."
This forecast is not out of thin air
gripped. Experts agree that up to 50% of the world's GDP is spent in the
orchestrated over the next 5-10 years via digital platforms in the B2B sector
become. Companies that don't jump on the platform economy bandwagon
will be left behind.
The vision of wind energy.Macher HUB
Initiative
To meet this challenge,
Bernd Weidmann and Heiko Bartels, CEO of the marketplace platform www.caeli-wind.de , the Windenergie.Macher
HUB Initiative. Its goal is to help companies from the
wind energy industry and create added value through cooperation.
create. But the initiative goes far beyond the creation of partnerships
out.
The vision is to create a digital ecosystem
that accelerates processes, secures and secures transactions.
transparently designed and provides competent service providers to carry out projects
to accompany them successfully. "We don't just want to maintain the status quo,
but to actively lead the domestic wind energy industry into the future," emphasizes Bartels.
The importance of competence and
Trust
A key aspect of wind energy.
HUB Initiative is the careful selection of experts in all areas of the
service sectors. In an industry that thrives on innovation and quality,
trust, is crucial. "We want to make sure that the
Offers that emerge from our network, reputable and verified
"We are not in the right place," explains Weidmann. "This is the only way we can expand the buyer's market in
Germany and beyond and provide reliable support."
Windenergie.Macher Masterclass 2023: A
Turning point
The Windenergie.Macher HUB initiative
when Bernd Weidmann and Heiko Bartels met motivated experts from the
Wind Energy Industry on Wind Energy.Makers Masterclass in June 2023 at the KINZIG start-up center. CVALLEY
to Gelnhausen. The day was marked by a
incomparable spirit, and in the workshops on topics such as secondary market,
Direct sales and digital transformation were not only ideas discussed -
concrete cooperations have been concluded.
The success of the Masterclass showed that the
The wind energy industry is hungry for change and ready to break new ground.
pursue. "It has been incredibly encouraging to see how people with disabilities
different backgrounds and perspectives came together to participate in a
common idea," says Bartels.
The Platform.Makers and
Windenergie.Macher Community
Bernd Weidmann is no newcomer to the field of
digital platforms. He has been involved for over 11 years
passionate about the idea of connecting people and working together on projects
work. With www.wind-turbine.com , he created the world's leading platform for the global
trading in the secondary market and is currently developing it from a marketplace to a digital one.
ecosystem and hub of the wind industry.
The Windenergie.Macher HUB initiative is
a natural progression of this commitment. It not only brings the
best minds in the wind energy industry, but also connects them with
Experts from the established Platform.Macher and Windenergie.Macher community – ONLINE & OFFLINE!
Windenergie.Macher HUB: The future
Start now!
With the successful Windenergie.Macher
Podcast ( https://open.spotify.com/show/0VLRFjuNs0bpPbDTcAcuYC ) have Bernd
Weidmann and Heiko Bartels have already set the stage for wind energy.
initiative. Now is the time to take the next step.
go. The initiative invites all companies to join and benefit from the
network effects, know-how and access to verified projects.
profit.
The future of wind energy lies in the
cooperation, in harnessing the power of platforms and in creating
of a digital ecosystem that drives the industry forward. The Wind Energy Makers
HUB Initiative is more than just an initiative – it's a movement. One
Movement that will shape the future of the wind energy industry. Get Involved
and be part of this exciting journey.
More about the
Initiative here: https://wind-turbine.com/windenergie-macher
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